This Research Topic is the second volume of the Research Topic "Spectator sports fan behavior". Please see the first volume here. Spectator sports fan behavior is vast and represents one of society’s most universal leisure activities. While event attendance and media consumption received a great deal of attention from scholars, there is a growing understanding that sports fans interact, both physically and digitally, with their favorite teams in numerous other ways. At the same time, research also demonstrated a positive relationship between fan identification and self-esteem. Thus, the aim of this Research Topic is to explore fan behaviors in many different areas, involving sports media and the (ever-changing) digital environment.We welcome international submissions featuring case-based, opinions, conceptual analyses, or empirical papers presenting new insights into the following (but not limited to) topics:• Psychological insight of identity and new media spectatorship;• the changing face of global online sport-consuming audiences;• the convergence of traditional and new media and fan experiences;• fans second screen multitasking;• e-Sports viewership and following;• fan-athlete interaction in the digital environment;• social media and mediated participation in online platforms;• imagined communities and fantasy sports;• the rhetorical investigation into sports online texts;• gender perspectives in online sports consumption.
This Research Topic is the second volume of the Research Topic "Spectator sports fan behavior". Please see the first volume here. Spectator sports fan behavior is vast and represents one of society’s most universal leisure activities. While event attendance and media consumption received a great deal of attention from scholars, there is a growing understanding that sports fans interact, both physically and digitally, with their favorite teams in numerous other ways. At the same time, research also demonstrated a positive relationship between fan identification and self-esteem. Thus, the aim of this Research Topic is to explore fan behaviors in many different areas, involving sports media and the (ever-changing) digital environment.We welcome international submissions featuring case-based, opinions, conceptual analyses, or empirical papers presenting new insights into the following (but not limited to) topics:• Psychological insight of identity and new media spectatorship;• the changing face of global online sport-consuming audiences;• the convergence of traditional and new media and fan experiences;• fans second screen multitasking;• e-Sports viewership and following;• fan-athlete interaction in the digital environment;• social media and mediated participation in online platforms;• imagined communities and fantasy sports;• the rhetorical investigation into sports online texts;• gender perspectives in online sports consumption.