Why People Gossip and What It Brings About: Motives For, and Consequences Of, Informal Evaluative Information Exchange

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Discovering the motives for engaging in gossip and understanding its consequences on social interactions

Gossip has been studied to understand the motives behind it, and recent experimental studies have revealed that it can have both positive and negative implications depending on the situation and perspective. This research explores how cooperation emerges and develops in sequential dyadic interactions when the initial interaction varies in strategic considerations and potential gossip. Additionally, the importance of motives mainly depends on the gossiper's narcissism.

  • Most common motives for gossip are information validation and gathering, rather than harming the gossip target.
  • Gossip invariably promotes cooperation, but potential rejection by one's partner weakly promotes cooperation and can even undermine future cooperation.
  • Gossip has strong emotional consequences for its targets, which can lead to different behavioral intentions depending on whether the gossip is positive or negative.
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